Practical Pricing Advice

Listen to Shannon McNab and Jennifer Nelson discuss income and pricing for the surface design industry. In this chat, we discussed:

Pricing trends we're seeing from designers and companies.

Advice on setting realistic prices (including ACTUAL $ numbers).

Q&A where we answered live participants. pricing questions.

YOUR HOSTS

Advocates for Fair and Honest Pricing

Shannon McNab

Founder of Sketch Design Repeat

Self-employed for the last decade, Shannon knows first-hand the real tug-of-war between making art and running a business. She's proud to work with brands like Cloud9 Fabrics, Entryways, TK Maxx and Pyrex.


Shannon founded SDR in 2020 to teach artists how to build organized, sustainable, and profitable businesses. She's happiest when she's able to simplify complicated topics for her students like pitching or pricing.

Jennifer Nelson

Owner of Jennifer Nelson Artists

As an agent, Jennifer loves what she does! The creative energy of problem solving drives her and she finds pure joy in helping artists identify what they want in their careers.


Jennifer finds it highly satisfying to share first-hand industry experience with those just entering or trying to advance their careers. She enjoys offering 1-on-1 portfolio reviews and hosting retreats at her home in Vermont, The Smiley Manse.

What artists have to say about our chat:

We hope you enjoy it!

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    Practical Pricing Advicewith Shannon McNab & Jennifer Nelson


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      Affiliate:

      We encourage you to charge MORE for your art

      How much you earn as an artist can be influenced by many factors you don't have control over, but there IS one you do: your prices. The higher your prices, the more you'll make... and we have the data to prove it!


      The results from the 2024 Surface Design Industry Survey show that artists who charged higher rates earned 10-30x MORE income than those with lower prices 


      But we also know hearing the advice "charge more" can feel hard to follow if you're feeling awkward about pricing. That's why we hosted an honest discussion about pricing for the surface design industry.

      FAQ

      • Do you offer refunds?
        Due to the digital nature of this product, no refunds will provided.
      • Do you cover surface design topics like portfolio creation or pitching?
        Our focus in this chat was primarily on income and pricing for the surface design industry. However, both of us offer classes and resources about a wide range of surface design topics.

        To learn more about Shannon's resources, head to sketchdesignrepeat.com, and for Jennifer go to jennifer-nelson-artists.com/advice-for-artists.
      • Is the advice provided relevant to artists outside the US?
        Absolutely! Jennifer represents several international artists and has landed them licensing deals and freelance work from companies around the world. And while Shannon is an American, she's an expat living in Ireland who's worked with international companies.
      • What if I have more questions before I sign up?
        We're happy to help. Email Shannon's team at hello@sketchdesignrepeat.com with any additional questions.